Growing Revenue Isn't Always Winning. Here’s Why Not All Revenue Is Good Revenue
Discover why chasing every pound could be costing your business more than you think, and learn how to focus on the revenue that truly matters..
The Hidden Costs of Bad Revenue:
When it comes to growing your business, not all revenue is created equal. Bad revenue—revenue that drains your resources, builds poor customer relationships, and erodes your profits—can actually cost your business in the long run. But how do you recognise it? Chasing every pound might seem like a win, but when you factor in the wasted time, strained teams, and damage to your reputation, it’s a losing strategy. We’re here to help you shift your focus to the revenue that truly matters.
What’s the Difference Between Good Revenue and Bad Revenue?
Good Revenue is:
Sustainable and aligned with your long-term business goals.
Builds strong, lasting customer relationships.
Comes with high margins and improves profitability.
Has a high Total Addressable Market (TAM) value.
Bad Revenue is:
Short-term and resource-draining.
Leads to difficult customer relationships that create headaches.
Low-margin and erodes your profit over time.
