Are You Generating Lots of Leads but Failing to Convert into Sales?
Leads alone don't build revenue. Discover how to turn your leads into paying customers with the right strategy
Lead Generation Without Conversion is Costing You Money
Are you suffering from a common issue and believing that more leads will automatically lead to more sales? You're not alone! However, without an effective conversion strategy, these leads go cold or never turn into paying customers.
“We were generating more leads than we could handle, yet at the same time our sales number was going backwards month on month. Anion worked with our sales team to up skill them to convert the leads, focussing on qualifying leads in and out in a timely manner. Conversion rate has increased 10% in the first 3 months of our partnership”
Why More Leads Don’t Always Mean More Sales
Poor follow-up process - No documented and repeatable process. Slow time to contact.
Lack of qualification - One of the biggest killers of leads. Either not qualifying and wasting time on poor leads or best case taking an order with no dialogue for up/cross sell
Mismatched messaging or targeting - a lead generated from one source, but managed through the wrong sales professional.
No nurturing strategy - Not all leads are ‘immediate’ sales, but could easily be a future customer. Managing these clients until they are ready to buy requires significant expertise and sales skills.
What Happens When Leads Don’t Convert?
Wasted Marketing Spend - Every lead costs money to generate. A wasted lead is simply the same as burning money. Ensure maximum value by having a slick process to convert your hard earned leads.
Missed Revenue Opportunity - Every lead left on the table is an opportunity to increase revenue wasted. Whilst not all revenue is good revenue, ensuring your teams are equipped to qualify and sell to the right customers is essential for business success.
Frustrated Sales Teams - lack of process may mean that once hot leads are cold and pointless by the time they land with sales. Leaving them frustrated at missed opportunities to earn.
Poor growth and a direct impact on the bottom line - Missed leads impact growth targets. And worse still have a negative impact on the bottom line!!
